Basketball fans in the UAE are in for a treat as ANTA Hoop Fest 2.0 returns on 15 November to Dubai’s Nshama Town Square, reviving the city’s premier 1-on-1 basketball spectacle.
Backed once again by global sportswear giant ANTA as Title Sponsor and integrated into the Dubai 30×30 Fitness Challenge, the festival builds on its successful debut to deliver competitive basketball through a cultural and wellness-driven event.
Amanda Bloud, Managing Partner at The Seventh Concept said:
“We’re advancing toward strategic regional expansion, taking this event to new markets where community sport continues to thrive.”
Nshama Town Square, a lively mixed-use district, sets the stage for this dynamic showdown and offers the perfect street-style setting for a basketball format that thrives on crowd energy and individual skill.
The tournament features categories for Men, Women, Youth, and a Kids’ Skills Challenge—all free to register. With the Men’s category filling up in hours, players are urged to act fast to secure their spot.
Aarathi Mohandas from ANTA said:
“We’re delighted to connect with basketball-driven communities and support the evolution of 1-on-1 competition in this market.”
On the youth development front, Twenty Four Basketball Academy will be leading all junior and kids’ events and helping to develop the next generation of talent.
